The Attico Debuts Capsule Collection With Milan Café Sant Ambroeus – WWD
, 2022-11-10 05:03:26,
MILAN — The Attico’s Gilda Ambrosio and Giorgia Tordini may have become modern social media style stars themselves, but if asked who their own fashion icons are, the answer may surprise some people.
The chic Milanese Ladies Who Lunch, locally known as “sciure” and often seen strolling around the city in their impeccably cut coats and shiny patent leather tote bags, have always charmed the duo.
The designers regularly attend storied local cafés, including Sant Ambroeus, to spot them and draw inspiration from their style, often reinterpreted for The Attico’s party-ready attire and ‘80s-inspired garb.
Paying tribute to those women, the brand is teaming with Sant Ambroeus, the famed café located on Via Matteotti, on the edge of the Golden Triangle luxury shopping district, for a merch-like capsule collection. The café has recently undergone a total revamp and is poised to reopen to the public on Nov. 14.
“One of our favorite spots in New York is Sant Ambroeus. When we found out about the reopening in Milan, it came natural to us to celebrate this moment with them, joining our world and theirs, in synergy,” said Ambrosio.
“We chose to communicate this project with the concept of the Milanese ‘sciura’. If you go to a café like Sant Ambroeus, you are sure to meet some ‘sciure’ casually chatting, having tea, flawlessly groomed and impeccably dressed,” Tordini offered.
The capsule comprises a T-shirt, a…
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