EQS-News: ABOUT YOU Holding SE / Key word(s): Miscellaneous
ABOUT YOU Holding SE: International debut of ABOUT YOU Fashion Week in Milan: the most successful ABOUT YOU event experience with around 2.1 billion media contacts and 8,000 guests on site
07.10.2022 / 11:00 CET/CEST
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PRESS RELEASE

Hamburg, 7 October 2022

International debut of ABOUT YOU Fashion Week in Milan: the most successful ABOUT YOU event experience with around 2.1 billion media contacts and 8,000 guests on site

• From 20 to 24 September 2022, ABOUT YOU celebrated its international ABOUT YOU Fashion Week debut in Milan

• Unique staging of the ABOUT YOU Fashion Show and 16 other brand shows in the custom-built AYFW Village in Zona Farini

• Around 8,000 international VIPs, content creators, industry insiders, and fashion fans on site

• On the red carpet and in the front row were Heidi and Leni Klum, Toni Garrn and husband Alex Pettyfer, Alessandra Ambrosio, Eva Padberg, Michelle Hunziker, Karolína Kurková, Khaby Lame, Skepta, Luka Sabbat, Anna Dello Russo, Guido Maria Kretschmer, Lena Gercke, Marina Hoermanseder, Lena Meyer-Landrut, Achraf (6PM), Dennis Schröder, Lorena Rae, RAF Camora, Loredana, Bausa, the Elevator Boys, and many more

• AYFW 2022 with a reach of around 2.1 billion media contacts in print, digital, TV, and social media

• The fashion show films are available on YouTube and at www.aboutyou-fashionweek.com

Under the motto ‘Welcome to the…