The Standard, which has established itself as a hub for creatives in cities like New York, Los Angeles and London, has opened its doors in Ibiza, a hot spot for top fashion designers like Jonathan Anderson to spend their summers.

Located in the old town part of the Spanish island, a location that deviates from the many coastal luxury hotels, The Standard is set in a stark-white building and designed by Spanish creator Lázaro Rosa-Violán, with interiors by Oskar Kohnen in collaboration with the hotel’s in-house design team.

With 67 rooms and suites, starting from 255 euros per night (and 550 euros for high season), a street-level restaurant called Jara, rooftop bar, Up, with a 15-meter swimming pool and panoramic views of the island, and a separate building called Casa Privada for group bookings, the hotel said the design aims to “celebrate the resurgence of the energy that originally attracted so many to Ibiza and the rejuvenation of Flower Power with a chic new ’60s vibe.”

In an interview with WWD, Amber Asher, chief executive officer of Standard International, said given its differentiated location, the hotel wants to offer guests “access to a multitude of cultural experiences,” on top of the beach and sunshine.

“The streets around the old town are lined with world-class restaurants, cafés and local bars while historical sites like the UNESCO World Heritage-listed fortified old town and castle sit just a short walking distance away. The area is great for people watching and for wandering the narrow cobbled streets to explore the myriad local shops and galleries,” she explained.

“We are also steps from the port where…