From Coperni’s spray-painted dress to seeing double at Gucci, this season’s fashion month was packed with newsworthy moments. But while others took full advantage of the official comeback of the physical runway, others couldn’t quite seem to get the metaverse off their mind as token activations, private NFT members clubs, and virtual playgrounds cropped up from all corners.

As the industry officially begins to recognize the power of digital and its immeasurable impact on the future of the market, Jing Daily rounds up the brands that are proving that Web3 is here to stay. 

New York’s NFT keys favor accessibility 

Unsurprisingly, New York was at the top of the list when it came to the number of big fashion names embracing the metaverse, largely thanks to its burgeoning crypto community and Web3 scene. The standout moment of the week was, for many, the unveiling of Tommy Hilfiger’s cross-dimensional extravaganza, which was attended in-person by the likes of NFT collector gmoney and Emily Yang, as well as streamed virtually via Roblox. 

Meanwhile, Puma launched its ongoing metaverse website experience Black Station to celebrate its return to the runway, placing it back in the running as one of the major sportswear leaders in the Web3 space alongside competitors Adidas and Nike. In a bid to expand digital experiences for avid NYFW followers, brands including Altu by Altuzarra, Kim Shui, Jonathan Simkhai, AnOnlyChild and The Blonds offered audiences the chance to…