Streetwear increasingly seems to be entering its grown-up phase. A number of buzzy designers have snagged posts at storied luxury houses, sending out loose suits and opulent sweaters. Heck, Kith recently collaborated with luxury bedding brand Parachute on logofied sheets and duvet covers. The idea of what a hip, creative person wears is changing into something more tailored, more polished, and more refined.

Tommy Hilfiger is well-poised to capitalize on this shift, especially among Millennial and Gen-Z shoppers. For a number of years now the celebrated designer has expanded traditional codes of prep and moved his international brand into a much more youth-focused and street-influenced direction. This continues with Hilfiger’s spring 23 collection, which the designer previewed at the brand’s offices in Manhattan. “I like to move away from just sweats,” Hilfiger says, showing off an immaculately tailored pair of chinos that would go great with an oversized cable-knit sweater. “We’ve been doing a lot of streetwear for many, many years and I like when it becomes much more elegant.”

What excites Hilfiger about today’s fashion landscapes and the outfits he sees on New York’s streets? “Proportions,” he says. “And new shapes.”
This is certainly reflected in the collection, design-wise. There are a number of pieces that fabulously align with trends and tastes among younger shoppers. There’s a chunky sweater in lime-green (a recurring color in the…