These 49 social media savants—and one dog—are redefining celebrity for our connected age.

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_{#1 • 2021 Earnings: $54M}

Jimmy Donaldson (MrBeast)

Total Followers: 162M

Avg. Engagement: 5.99%

Entrepreneurship Score: 3

Stunts like spending 50 hours buried alive and attempting starvation for 30 days are well worth it when they net $54 million a year. The predictably high viewership of antics like these explains why Jimmy Donaldson AKA MrBeast has made most of his money from ads on his YouTube videos. MrBeast earned the No. 1 spot on this list not only because he’s making more than anyone else, but also because his restaurant concept, MrBeast Burger, is a truly entrepreneurial mechanism for the YouTuber to monetize his fame. Rather than invest in cooking equipment or delivery infrastructure, MrBeast created the ghost kitchen operation in December 2020, in which people order a MrBeast Burger online and an affiliated restaurant with extra staff prepares the order for delivery. Read More

_{#02 • 2021 Earnings: $17.5M}

Charli D’Amelio

Total Followers: 203.7M

Avg. Engagement: 2.16%

Entrepreneurship Score: 3

In 2021, 18-year-old Charli D’Amelio was the highest-earning TikToker, making $17.5 million from her casual clothing brand Social Tourist (a joint venture with Hollister and sister Dixie), Hulu show the D’Amelio Show and deals with brands like Invisalign, Morphe and Dunkin’. While she still posts videos…