Uniqlo, Shiseido Parlour Among Tenants in New Harajuku Building – WWD
, 2020-06-04 07:00:00,
TOKYO — After its original April planned opening date was pushed back due to the coronavirus pandemic, a new mixed-use complex will open its doors Friday, directly across from the Japanese capital’s busy Harajuku station.
Anchored by Japan’s first city-center Ikea store and one of the largest Uniqlo stores in the world, the complex is also home to luxury residences. Other tenants include Shiseido Parlour, Oshman’s, Dr. Martens, local outdoor lifestyle brand Snow Peak, Seiko, and a multibrand cosmetics store, hair and makeup salon called Beauty Square.
The Uniqlo store represents something of a homecoming for the brand, as Harajuku was home to its very first urban location some 22 years ago. After closing its UT store in the neighborhood eight years ago, Uniqlo was absent from the area until now. Its new digs have a sales floor area of over 21,300 square feet and a separate section where customers can shop via its own StyleHint smartphone app.
“This store is the continuation of something that began with Uniqlo Park in Yokohama,” said Uniqlo’s chief executive officer in Japan Maki Akaida, referencing another store that opened recently outside of Tokyo. “It is a place for the birth of new culture, and a store that embodies the LifeWear concept.”
When customers enter Uniqlo Harajuku from the street level, they find themselves in the UT section of the store. In addition to displays showcasing some of the many T-shirt collaborations the brand undertakes,…
,
To read the original article from wwd.com, Click here