Kim Kardashian is “reevaluating” her relationship with a luxury fashion label amid allegations it endorsed child pornography in its 2022 campaign images. But it’s certainly not the first time the label’s creative director and designer Demna Gvasalia has ruffled feathers, so what did Balenciaga do that has the whole world, not just the fashion community, talking?

Kardashian has a long-standing relationship with Balenciaga, even before she signed a multi-million-dollar deal in February 2022 to be the face of the brand. Perhaps most notably, the reality star-turned-entrepreneur stepped out at the September 2021 Met Gala in a *literal* head-to-toe look with Demna on her arm. After the event, searches for Balenciaga skyrocketed by 505 percent. “Most people and brands are unprepared for their viral moment, as, more often than not, it happens spontaneously,” wrote Grazia’s Megan McClelland at the time. “To channel virality and manufacture it is real power in the digital age—one that Kardashian West and Balenciaga know all too well.” Seemingly a match made in heaven, the Kardashian-Balenciaga partnership might be over given two images that appeared in the brand’s 2022 holiday campaign. Here’s everything you need to know about what Balenciaga did and their current controversy.

What did Balenciaga do?

What did Balenciaga do? In the final week of November 2022, the brand released two images from its…