When we talk about influencers, we often think of twentysomething Instagrammers and TikTokers. But nowadays content creators are starting younger and younger.

A so-called ‘kidfluencer’ is someone under the age of 16, who has built a presence on social media platforms to generate views and engagement — and some have many millions of followers. If they are very young, often the account is managed by a parent.

From gamers like EthanGamer, who has garnered over 3 billion views of his YouTube videos to 5-year- old twins Taytum and Oakley Fisher — it seems kid influencers are here to stay. And many also now have their own family YouTube channels. It’s a whole other world.

Here are some of the biggest kidfluencers around the world.

Coco is an 11-year-old based in Harajuku, Toyko. She is a well-known fashion influencer, having worked with major brands like Burberry, Gucci and Marc Jacobs, and shows off her sartorial style via her account which is managed by her parents, who run a clothing store in Tokyo.

Everleigh Rose @everleighrose — 5 million followers

US-based Everleigh Rose is the daughter of Savannah Rose LaBrant, an already established YouTuber and fashion designer with over 7 million followers of her own on Instagram. A keen dancer, she appeared as one of the top 15 protégés at Radix Dance Championships, and also has her own YouTube account. She is also related to two other kidfluencers mentioned on this list: twin influencers…