, 2022-12-11 03:32:42,
It’s time the industry hit the creative refresh button. Designer collaborations can help
It has been a while since Indian fashion made us go weak at the knees. The experience of fashion shows in the post-lockdown era has been like watching a Netflix series on how weddingwear can be OTT, casual, couture. You want to stop yourself from tuning in to the show but can’t, hoping it will pick up eventually. Of course, bridalwear is where the money lies, but fashion is more than just a business. It’s as much about having fun as it is about pushing boundaries.
Quite surprising then that in a world where people are trying every trick in the book to be different in the hope of getting an extra like, a comment or a follower, Indian designers are willing to move only within the boundaries of familiar threads. What they need to think about is how to bring that law-dropping twist in the show. And that twist could lie in a collaboration.
I’m not talking about a Sabyasachi making a collection for an H&M kind of a collaboration, or an influencer…
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