Y2K Trends and Brands Shaped Fashion in 2022 – Sourcing Journal
, 2022-11-29 18:49:21,
From low rises to brazen logos, some of the year’s most polarizing trends and tastemakers have landed at the top of Lyst’s “The Year in Fashion” annual report.
On Tuesday, the fashion retail search platform released the report which digs deeps into the search and sales metrics surrounding its over 200 million users. The influence of Gen Z, social media and nostalgic trends weighs heavy on the tally.
“With the recent Y2K fashion renaissance and TikTok’s ever growing influence on the fashion industry, we’ve seen a new generation of Lyst shoppers rediscovering brands that defined the early ’00s,” said Katy Lubin, Lyst’s VP of brand and communication.
Proving that millennium fashion is back, Miu Miu, the Prada offshoot that coined the schoolgirl look of 2000s style icons like Alexa Chung, was named brand of the year. Searches for the label increased 49 percent on Lyst year-on-year thanks to viral products such as its miniskirt and ballet flats, the report stated.
The infamous low-rise skirt—which is just 12-inches long—landed on the pages of I-D, Elle, Vanity Fair and Vogue magazines in 2022, often styled with the brand’s chopped sweater and button-down shirt. Meanwhile, Miu Miu’s satin ballet slippers have become synonymous with indie sleaze, the 2006-2012 hipster take on grunge born on Tumblr.
The Glenn Martens-powered reboot of Diesel…
To read the original article from news.google.com, Click here
Private Internet Access gives you unparalleled access to thousands of next-gen servers in over 83 countries and each US state. Your VPN experience will always be fast, smooth, and reliable.